Client
Vepsi
Overview
As co-founder of VEPSI and art director, I was in charge of the creative direction and image of the company. From the website, to the e-shop, to newsletters, to the visual identity (logo, business cards), I also managed and organised photoshoots and video contents as well as production of social media contents.
Client
Vepsi
Industry
Fashion
Service
Art Direction
Branding
Event Design
Content
Social Media
Duration
2 years
The Challenge
The challenge was to build a strong visual identity that balanced ethical values with a modern, aspirational aesthetic. We needed to make sustainability desirable while ensuring our brand stood out in a competitive industry. This meant crafting a cohesive storytelling approach across digital platforms, campaigns, and events, all while working with emerging ethical brands and maintaining a consistent, high-quality creative direction with limited resources. Bridging purpose and style, I aimed to create an engaging, visually compelling experience that resonated with both conscious consumers and industry leaders.
