IOMA Paris Art Direction

Client

IOMA Paris

Year

2020-2022

Transform IOMA Paris skincare brand's art direction

Overview

As an Art Director, I was responsible for creating a unique universe around each product, transforming scientific innovation into a visually compelling story. From concept to execution, I developed key visuals that blended IOMA Paris’ technological expertise with a more sensorial and elegant aesthetic. By carefully curating colors, lighting, and atmospheres, I ensured that each product range had its own distinct identity while maintaining a cohesive brand image.

Client

IOMA Paris

Industry

Beauty

Service

Art Direction

Key visuals

Social content

Duration

2 Years

The Challenge

As Head of Design for IOMA Paris, I led the creative direction and production of visual assets across all product ranges. The challenge was to balance the brand’s strong technological and scientific identity with a more glamorous and sensorial aesthetic. Each product had a complex, science-driven story to tell, and my goal was to translate its benefits in a subtle yet elegant way.

The design approach

I developed a dreamy, atmospheric visual language to balance IOMA Paris’ technological identity with a more glamorous, sensorial aesthetic. Using soft lighting, delicate compositions, and color palettes matched to each product range, I created distinct yet cohesive visuals that subtly conveyed product benefits. Each product was given its own distinct, colorful ambiance, carefully matched to its specific range, as every range had an assigned color and a targeted skincare concern. This approach made the brand’s advanced skincare feel both sophisticated and accessible, bridging the gap between innovation and well-being.