Client
IOMA Paris
Overview
As an Art Director, I was responsible for creating a unique universe around each product, transforming scientific innovation into a visually compelling story. From concept to execution, I developed key visuals that blended IOMA Paris’ technological expertise with a more sensorial and elegant aesthetic. By carefully curating colors, lighting, and atmospheres, I ensured that each product range had its own distinct identity while maintaining a cohesive brand image.
Client
IOMA Paris
Industry
Beauty
Service
Art Direction
Key visuals
Social content
Duration
2 Years
The Challenge
As Head of Design for IOMA Paris, I led the creative direction and production of visual assets across all product ranges. The challenge was to balance the brand’s strong technological and scientific identity with a more glamorous and sensorial aesthetic. Each product had a complex, science-driven story to tell, and my goal was to translate its benefits in a subtle yet elegant way.
The Solution
I developed a dreamy, atmospheric visual language to balance IOMA Paris’ technological identity with a more glamorous, sensorial aesthetic. Using soft lighting, delicate compositions, and color palettes matched to each product range, I created distinct yet cohesive visuals that subtly conveyed product benefits. Each product was given its own distinct, colorful ambiance, carefully matched to its specific range, as every range had an assigned color and a targeted skincare concern. This approach made the brand’s advanced skincare feel both sophisticated and accessible, bridging the gap between innovation and well-being.
