Client
IOMA Paris
Overview
Launching a social campaign to introduce IOMA Paris’ new Personalized Eye Serum "Mon Soin Yeux" while celebrating the brand’s 10 years of expertise. The campaign featured a series of films and photos highlighting real client experiences, reinforcing the brand’s commitment to personalization and innovation. Production: Thomas Ribac and Thibaut Mougeolle Art Direction: Leslie Djaoual and Liisa Sarfati Film and Photography: Adé Adjou Make-Up: So Agency, Andréa Sorel, Eva Make Up Artist Casting: Kenya BOGA, Margaux Gras, VALENTINE ARCHIER, Valérie STIVAL, Karen Frydman, Xin Wang, Charlotte de Monceau, Sokaina Aboutaous, Nasrine GOULAB Communication Officer: Léa Perrin
Client
IOMA Paris
Industry
Beauty
Service
Art Direction
Video Editing
Casting
Duration
2 Weeks
The Challenge
The main challenge was to create an engaging campaign that would not only promote the new Personalized Eye Serum but also encapsulate a decade of IOMA’s expertise in skincare. The content needed to feel authentic and aspirational while maintaining the brand’s scientific credibility. Additionally, ensuring strong engagement across digital platforms required a refined storytelling approach.
The Solution
To bring authenticity and engagement to the campaign, we organized a casting call on social media, inviting real clients to participate and share their vision of beauty. After selecting a diverse and inspiring cast, we arranged a relaxed and welcoming shooting session where participants, dressed casually in white, faced the camera to express what they loved about IOMA and its products. The atmosphere was designed to make them feel like the stars of the day, capturing genuine emotions and confidence. The visual direction blended professional and backstage-style shots, creating a natural yet polished aesthetic that highlighted both the science behind the brand and the personal connection clients have with it.
